For one-semester courses in Applied Calculus. Anticipating and meeting student needs Calculus and Its Applications, Brief Version remains a best-selling text because of its intuitive approach that anticipates student needs, and a writing style that pairs clear explanations with carefully crafted figures to help students visualize concepts. Key enhancements in the 12th Edition include the earlier introduction of logarithmic and exponential functions to help students master these important functions and their applications. The text's accompanying MyLab (TM) Math course also has been revised substantially, as new co-author Gene Kramer (University of Cincinnati, Blue Ash) revisited every homework question and learning aid to improve content clarity and accuracy. These and all other aspects of the new edition are designed to motivate and help students more readily understand and apply principles of calculus. Note: The title of this text was formerly Calculus and Its Applications. Also available with MyLab Math By combining trusted author content with digital tools and a flexible platform, MyLab Math personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Math, search for: 0135308038 / 9780135308035 Calculus and Its Applications, Brief Version, plus MyLab Math with Pearson eText - Title-Specific Access Card Package Package consists of: 0135164885 / 9780135164884 Calculus and Its Applications, Brief Version 0135256267 / 9780135256268 MyLab Math with Pearson eText - Standalone Access Card - for Calculus and Its Applications